Exploring Consumer Confidence in Food at the CPMA Conference

On Thursday, April 9th, our Managing Director, Dorothy Long, will participate in an industry discussion on building trust in Canadian agriculture and food. The event will be part of the Canadian Produce Marketing Association’s Convention and Trade Show in Montreal, April 7-11, 2025.

This timely conversation addresses the growing consumer awareness and potential scrutiny of food production practices, particularly regarding social and environmental aspects. As consumers become more knowledgeable about their food choices, they are increasingly concerned with issues such as labour practices, environmental responsibility, and social accountability in the food production process.

The session will explore various strategies to foster consumer trust, including sharing grower stories, demonstrating compliance through audits, and other initiatives. Industry members will discuss efforts to showcase why consumers can have confidence in the food produced for their tables.

Julie Kenyon

Communications Coordinator, Canadian Food Focus

Julie has a way with food. She can make it look good and taste even better. Julie grew up in a small town in the southeastern interior of British Columbia and moved to Saskatchewan in 1996. Currently, she is the Communication Coordinator for Farm & Food Care Saskatchewan as well as for our national program, Canadian Food Focus. Julie started her career with BlueSkyIdeas Communications over 20 years ago. In that time she has worked with several agriculture groups such as CanolaInfo, SaskMustard, HealthyFlax, Sask Pork, and SaskTurkey on their social media, recipe development and special projects.
Julie and her husband Doug live on an acreage near Lloydminster and have three daughters. In her spare time, you can find her chasing her granddaughters and spending time with her family.