In today’s digital age, where information is just a click away, consumers are more interested than ever in understanding the origins of their food. They seek not only delicious recipes but also knowledge about the fruits and vegetables they consume, their seasonality, and the methods used in farming. Recognizing this curiosity, Canadian Food Focus has emerged as a pivotal platform, connecting consumers with the agricultural roots of their food.
The Canadian Food Focus website leverages Canadians’ intrinsic interest in food as a gateway to broader discussions about agriculture. The largest drivers of organic traffic to the site are Google searches for classic Canadian recipes, followed closely by inquiries about seasonal produce and how various foods are grown and raised. This trend underscores the natural curiosity of Canadians about what they eat and how it is produced, making food an ideal entry point for conversations about farming.
Food Is Our Common Ground
Dorothy Long of Canadian Food Focus articulates this strategy perfectly: “Food is our common ground and the most intimate way consumers relate to agriculture. Food is where we need to begin our conversation with consumers. That will lead to the bigger picture of where food comes from and how it is grown and raised in Canada.”
Canadian Food Focus capitalizes on this connection by offering a rich tapestry of content that not only satisfies culinary curiosities but also educates consumers about agricultural practices. Through engaging articles, informative videos, and personal stories from farmers, the platform provides a comprehensive view of the food journey from farm to table.









“Providing food content such as classic Canadian recipes as part of our content strategy not only preserves culinary heritage but also serves as a familiar touchstone for Canadians. As they explore these recipes, they are naturally guided to learn more about the ingredients, their seasonality, and the farming practices involved. This organic integration of culinary content with agricultural education enhances food literacy and fosters a deeper appreciation for Canadian agriculture,” says Long.
Moreover, Canadian Food Focus has created a space for farmers to share their stories, making the information relatable and personal. These narratives bridge the gap between consumers and producers, humanizing the agricultural process and fostering a sense of community and trust.
In a world where the distance between farm and table often feels vast, Canadian Food Focus effectively narrows this gap. By starting the conversation with food, the platform not only satisfies the immediate curiosity of consumers but also leads them to a greater understanding and appreciation of Canadian agriculture. This approach not only enhances food literacy but also strengthens the bond between consumers and the agricultural community, ensuring more informed and connected Canadians.
Canadian Food Focus exemplifies the power of food as a connector, a teacher, and a storyteller. It demonstrates that by starting the conversation with what’s on our plates, we can lead consumers to a richer understanding of where their food comes from and how it is grown, ultimately fostering a more informed and appreciative community.
Check out some of the Classic Canadian Dishes featured on Canadian Food Focus:
When we think of Canadian cuisine, there are many traditional foods across the provinces that immediately come to mind. From Saskatoon Pie in Saskatchewan to Split Pea soup in Quebec to Jiggs Dinner in Newfoundland and Labrador, these ionic dishes are part of our Canadian history and identity.

By Julie Kenyon
Communications Coordinator, Canadian Food Focus
Julie and her husband Doug live on an acreage near Lloydminster and have three daughters. In her spare time, you can find her chasing her granddaughters and spending time with her family.