Research from the Canadian Centre for Food Integrity shows that the most important issue to Canadians in their day-to-day lives is the cost of food. Unsurprisingly, this has been the top consumer issue in the last five years of CCFI’s public trust research.
Canadian Food Focus’ mandate is to address consumer concerns about food and agriculture by providing valuable information to help them navigate issues such as food affordability. Increasingly, consumers are turning to Canadian Food Focus for in-depth information about Canadian-grown foods and how they are produced, including resources on food affordability.
Read these Canadian Food Focus stories with tips on eating better and saving money at the grocery store:
Tips To Save on Your Grocery Bill
These resources empower consumers with practical advice and strategies to manage their food expenses without compromising on nutrition or quality.
Bridging the gap between consumers and farmers
Through our website and social media platforms, Canadian Food Focus also shares information on other food and farming topics of interest to consumers from how food is grown and raised to what to look for in the grocery store and how to prepare Canadian ingredients.
Canadian Food Focus is quickly becoming a place to tell our Canadian food and farming stories, explore how food is grown, share recipes, and provide useful advice from experts to help people make confident food choices.
Moreover, Canadian Food Focus has created a space for farmers to share their stories, making the information relatable and personal. These narratives bridge the gap between consumers and producers, humanizing the agricultural process and fostering a sense of community and trust.
In a world where the distance between farm and table often feels vast, Canadian Food Focus effectively narrows this gap. By starting the conversation with food, the platform not only satisfies the immediate curiosity of consumers but also leads them to a greater understanding and appreciation of Canadian agriculture. This approach not only enhances food literacy, but also strengthens the bond between consumers and the agricultural community, ensuring more informed and connected Canadians.
Penny Eaton
Managing Director, Stakeholder Relations, Farm & Food Care Saskatchewan
Penny Eaton is a farm girl turned communications specialist who works to answer consumer questions about farming and food production. At Farm & Food Care Saskatchewan, Penny manages stakeholder relations, coordinates events and communications projects and oversees funding requests and reporting.
Before joining FFC SK, Penny established her own consulting firm, providing writing and communications services to a wide base of clients. She earned her Bachelor of Arts degree at the University of Saskatchewan and is originally from a farm near Rosetown, Saskatchewan. She’s a proud Riders fan and probably takes Halloween a little too seriously.