Canadian Food Focus is sharing amazing stories of Canadian farmers and food
CFF’s success helps all of agriculture. The entire sector benefits from a well-researched program that gets to the heart of consumer interests and questions about food and farming.
CFF content represents Canadian-grown food from coast to coast. It’s a platform all of agriculture can use to tell our stories, answer specific questions, and address issues related to such topics as sustainability, food affordability, and how food is grown and raised.
Read on to learn more about Canadian Food Focus programs and how we are telling farmers’ stories and addressing consumers’ questions about Canadian food and farming.
Canadian Food Focus Projects
Nutrition Month 2025 Webinar
We are partnering with Dietitians of Canada during Nutrition Month 2025 to offer an exciting presentation on Canadian cuisine and flavours.
Exploring Consumer Confidence in Food at the CPMA Conference
On Thursday, April 9th, our Managing Director, Dorothy Long, will participate in an industry discussion on building trust in Canadian agriculture and food.
Public Trust Panel at Canadian Federation of Agriculture AGM
In February, our Managing Director, Dorothy Long participated in a panel discussion on Public Perceptions of Agriculture at the CFA Annual General Meeting.
Dietitian Influencer Answers Consumers’ Health Questions
Providing timely, interesting and evidence-based reels about food, nutrition or healthy eating in partnership with Registered Dietitian Sue Mah.
Engaging Consumers’ Interest in Seasonal Eating
Canadian Food Focus has partnered with Dan Clapson to develop a series of articles and videos showcasing seasonal tips and recipes from his cookbook Prairie.
Amplifying Trust: Canadian Food Focus as a Third-Party Validator
By leveraging CFF as a third-party validator, you’re not just gaining a platform – you’re joining a movement to enhance food literacy and build public trust in Canada’s agri-food system.
Sharing How We Grow Food Has Never Been More Important
It has never been more important to talk about how farmers grow food. We need to share our successes and about the areas where we need to strive to do better.
New Industry Resource For Engaging Consumers
Connect with Canadian consumers in the agri-food industry on a deeper level. Download the Best Practices for Consumer Engagement document now.
Addressing Consumer Concerns About Food Affordability
Canadian Food Focus’ mandate is to address consumer concerns about food and agriculture by providing valuable information to help them navigate issues such as food affordability.
Where Do Canadians Go To Learn About Sustainability In Farming?
Learn about sustainable farming practices on Canadian Food Focus. Explore a wide range of resources including articles, videos, and podcasts on environmental sustainability in farming.
Answering Consumer Questions About Animal Care
Consumers need information about how farmers are caring for their animals, and they are finding it on Canadian Food Focus.
Behind the Scenes Video From a Canadian Cattle Ranch
Meet Erika Stewart, a rancher in Saskatchewan and the Provincial Coordinator for Verified Beef Production Plus (VBP+) program.
Engaging With The Culinary Community About Food And Farming
Learn how Canadian Food Focus partnered with the Canadian Culinary Federation to raise awareness of Canadian-grown foods and connect chefs with farmers.
Canadian Food Focus Answers Consumers’ Questions
Canadian Food Focus is a program that answers consumers’ questions about food and how it is grown and produced in Canada.
Canadian Food Focus: Connecting Through Food
The Canadian Food Focus website leverages Canadians’ intrinsic interest in food as a gateway to broader discussions about agriculture.
Canadian Food Focus Indigenous Recipe Project
Canadian Food Focus and SaskCanola partnered on an Indigenous recipe project aimed at showcasing traditional foods from Indigenous cultures prepared by Indigenous chefs and cooks.
Building Champions for Canadian-Grown Food and Agriculture
Building trust in food and farming is crucial. Explore how farm tours can break down barriers and create a deeper understanding.
Farm Tours Provide Opportunities For Connection And Learning
In July, Canadian Food Focus hosted a two-and-a-half day mission for a group of food influencers from across Canada.
Short Videos Help Consumers Relate To Farm Life
Get an inside look into the life of a farmer with short videos featuring Tiffany Martinka and her family in northeast Saskatchewan.